Finally received the April 2013 Ebony magazine in the mail. I’m not too big on magazines (I’ll admit GQ is probably in my favs cause of the good looking and well dressed men) - Kevin Hart (who I do find hilarious) is on this cover.
While I usually look at Ebony as a different type of read socially (duh), I’m really not entertained by it…the context isn’t very engaging and this current issue reported things from January as if they were the latest news?
I found myself today thinking…who specifically is this marketed too?? Ok, we can say black folks (prob young processional females) but before I get the urge to google it, I’m sure that this ‘market’ is well aware and versed out on these occurrences - specifically, Obama’s inauguration, Beyonce’s Superbowl Extravaganza and even Lil’ Wayne’s lyrics regarding Emmett Till?? (that one seemed like last summer).
The whole comedic coverage seemed fine (I didn’t read it for reasons you might understand below) but Issa Rae looks nothing like I know her from her series “Awkward Black Girl.” There’s a full page about her with her image? …maybe they didn’t get it right cause she’s not recognizable with the glasses (where’s her image consultant at, unless she’s trying something new?). Anyways, her viral program is entertaining…I’ll fill on that in the future I’m sure..but if you’re not familiar you can check her out here http://www.issarae.com/awkward-black-girl/
I can only imagine how difficult the process is from writers to editors, to getting approvals, then the information/prints out there, but can we get topics that are hot ticket items overall rather than pieces of items that happened months ago?
On top of that the ads…sad that we find cigarette ads for Newports in a magazine I imagine is geared towards women - smh, who really smokes Newports? I’d like to think my aunt that’s in her 50’s…maybe that’s what this magazine is actually aiming at? Idk, but I find Ebony’s content way to varied (and even its weak written context) unappealing. I can’t do weak written context because I’m not learning anything. I approach most reading as a ‘please teach me something I don’t know.’ As I joke with friends, let me just ‘let them be great.